about the project

Stoic Beauty is a skincare brand built around intentional, minimal aesthetics. I was brought in to lead the creative direction for their product photography — building a visual world that felt as considered and clean as the products themselves. The images went on to live across their website, social media, postcards, and broader marketing material.

my process

Moodboarding — developed visual references to establish the photographic tone, colour palette, and styling direction before any shoot took place.

Photographer sourcing — identified and briefed photographers whose aesthetic aligned with the brand's visual identity.

result