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client

QUO Bobby Pins

type

School Project

Role

Art Director · Photographer

location

Toronto, CA

about the project

Get 20-26 year old females who are stepping into adulthood

To consider buying Quo bobby pins
By telling them that for everything they don't have a tool for, bobby pins are there

my process

1

Concept — recontextualised a familiar object through framing, scale, and repetition.

2

Art direction — directed every element: surface, light, arrangement, and negative space.

3

Photography — shot the full series, making all creative decisions behind the lens.

result

Academic

School Project

skills used

Art Direction

Copywriter 

Photography

Commended

Professor Feebback

Concept

Graphic Design

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